Now that you are done writing your book, the next task at hand is letting as many people know that you have written one. Amongst the various marketing tools and platforms out there, email marketing is said to be the most formidable one. We tell you why…
If this is your first venture into the world of self-publishing, you are probably working on limited resources and an even stricter budget. In all probability, you have invested a large chunk of your finances into bringing your book into fruition, with a little left for publicity and marketing. In this scenario, how can you make the best of your limited resources without creating a hole in your pocket? The answer is email marketing! Here is why email marketing is an important toolkit for new authors like you…
You are the sole owner of your email list
Unlike third-party platforms like Facebook and Instagram, where you are at the mercy of its constantly changing policies and algorithms, which will have an impact on how many people you are able to reach, your email list places you in direct control of your subscribers.
You are guaranteed to target the right audience
Once again, unlike platforms like Facebook and Instagram, where you have a variety of people following you, in contrast, your email list will only comprise the demographic that you intend to cater to.
You have a direct connection with your readers
With your weekly newsletter or announcements, you are most likely to arrive into the inboxes of your subscribers in comparison to any other platform that is out there. You also have more control over what your newsletters should look and read like.
Email lists are the least expensive
If you are to market your new book on Facebook or Instagram, it will require a far steeper financial investment than maintaining an email list that comes in a variety of budget-friendly packages.
While we are not discouraging you to use other platforms to market your book, in fact, you should use all available marketing tools that are at your disposal, but email marketing has proven to be one of the most influential ways in which an author can reach their readers directly. You may begin with a small subscriber count in the beginning, however, with time, the number will rise slowly and steadily.
