Technology is meant to make our lives simpler and the last decade has seen a digital boom. Most people can agree that a larger part of their life is spent online in 2020 compared to 2010. Moreover, digitisation has transformed the way the entertainment industry functions as consumers find themselves spoilt for choice. In most instances, the advent of new technology is supplemented by older technology becoming obsolete. However, while the advent of electronic reading resources has certainly been appreciated, print books are far from obsolete. Unlike cassettes and satellite television, print books are important for more than just the [...]
About Ragini PuriThis author has not yet filled in any details.
So far Ragini Puri has created 11 blog entries.
Meghna Girohtra was one of the first few individuals in India to use Instagram to mobilise a community. She started by organising ‘photo walks’ where she simply asked people to show up at a specific spot in Mumbai and took this group around to some of her favourite spots in the city to shoot photos. The love for photography and Mumbai were at the core of Meghna’s mission and have remained so ever since. Today, she curates images of Mumbai city for her second account, @mumbai_igers and has amassed a following of 44.4k people. She is also going to resume photo [...]
Sex is a taboo topic in India and as a result, there is serious misinformation out there regarding sexual health. When children or teenagers are curious about this topic, they have nowhere to turn to for accurate and scientifically sound information. This leads to the adoption of unhealthy and inaccurate mindsets regarding sex which can have negative impacts on your attitude towards the sameeven as an adult. Dr Tanaya Narendra, with her award-winning Instagram page, dr_cuterus, is working to fill this information black hole. She is a trained doctor and embryologist from the University of Oxford and currently working in [...]
The beginning of many big projects is a simple idea. As a writer, your work is to refine that initial thought and to build a narrative around it to express it holistically. As an author, on the other hand, your work does not end after you have written your piece. They essentially start with a stack of yarn and folds it into a neat ball by the end of their writing project. This process requires several steps, some of which are technical. Writing is a collaborative process. You need to ensure that you are working with the people who understand [...]
Cosmo Kramer from Seinfield put it best when he said, “You know what would make a great coffee table book? A coffee table book about coffee table books!” Coffee table books are lavish and extravagant compilations of images, and stories relating to the same. While the amount of text in a coffee table book can be as little or as much as the author desires, the idea is for the reader to be able to flip through the images and get the same essence as that of reading through the words. It is this format that allows for coffee table [...]
The year that has passed has been one for indulging in activities most of us have previously “not had enough time for.” We have seen people truly embrace their passion and focus on it more than ever before. People have used this year to nurture their skills and prioritise those activities which may have simply been a pastime earlier. Additionally, as we entered uncertain times in March, we found comfort in community. Information blackholes regarding various aspects of the pandemic were addressed by experts who did their bit to bring a little bit more clarity to our lives. Things have [...]
With the #writersofinstagram community growing on a daily basis, ‘Bookstagrams’ or Instagram accounts dedicated to talking about everything related to books are becoming increasingly popular. The literary community on Instagram has been successful in creating a niche for themselves where the sole criteria to be a member is an undying love for reading. Literary Instagram accounts come in all types of formats. There are bloggers that simply review books, bloggers that offer recommendations, writers that post excerpts of their own work, writers that share what they are reading, and so many other, often overlapping themes. Literary Instagram is a world [...]
Before social media, captions used to be simple one-line descriptions for an image. Now, they have become the equivalent of a blurb at the back of a book. Captions allow you to personalize posts and add a human element to it. With the plethora of posts being uploaded onto social media on a daily basis, a caption allows you to take ownership of your post and manage the way it is viewed by consumers. A well-written caption allows a user to connect not just with the post, but its creator as well. At this point, one may wonder, “Why all [...]
Everybody who creates content online has a brand. In the age of social media, our brands are the gatekeepers to the kind of people who will consume our content. This would lead us to believe that generic content is the way to go to attract as wide of an audience as possible. However, with so many people making content online, niche content is what ultimately helps you stand out. Niche marketing is an altogether different ball game. The key to building an audience around niche content is to, first and foremost, treat your community like a family. You know your [...]
Your house is an extension of you. If you are an artistic person, you likely take great joy in decorating your house. The toughest decision for an artist is probably choosing which painting goes on the wall and which in storage. Well time for making difficult decisions is over! There is no reason art cannot decorate your house without being hung on a wall. If you are somebody who has a number of prints lying around the house – be it your photographs, your artwork, or simply your child’s doodles – it is time to bring them out of storage. [...]