It is often said that the cover indicates the content of the book. But subconsciously our mind also registers the book size and informs itself what category the book comes under. Is it an academic textbook or fiction? A cookbook or a novella? Taking a look at any shelf at a book store shows that books come in all shapes and sizes. A hardcover or a paperback? A sleeved book or a sleeveless one? However, how does one settle on the size? Publishers and writers, in collaboration, consider various aspects such as economic viability, marketing factors, its practicality, and of [...]
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So far Suhani Lakhotia has created 10 blog entries.
Font. Colours. Alignment. Size. All these are elements are crucial while developing your brand. One might ponder it as a non-significant component that can be pushed off and decided at the last minute. But it isn’t. Typefaces and typography require meticulous attention and research. It can make or break a brand. For instance, opting for a readable font for a restaurant menu has a much higher success rate than choosing a fancy one. Albeit, selecting a font and looking at its attributes can be overwhelming for some and mystifying for the others. It requires careful evaluation. How do you go [...]
Statistics by All India Institute of Medical Sciences show that approximately six to eight million people are diagnosed with Celiac Disease per year in India. Yet, there are few who are informed about this invisible ailment. While its awareness is increasing by the day, its treatments and lifestyle rectifications are still not featured in our daily conversation. Jeeva Anna George is a baker, blogger, author, speaker, and a social media manager who has dedicated the last decade to inform people about her story and how she has successfully overcome this hurdle in our society. In conversation with Suhani Lakhotia, Jeeva [...]
Leo Tolstoy once wrote, “Art is not the manifestation of some mysterious idea of beauty or God; it is not a game in which man lets off his excess of stored-up energy; it is not the expression of man’s emotions by external signs; it is not the production of pleasing objects; and, above all, it is not pleasure; but it is a means of union among men, joining them together in the same feelings, and indispensable for the life and progress toward well-being of individuals and of humanity.” For K R Santhana Krishnan, art has been the way of life, [...]
Creativity freshens our soul, our mind and allows us to experience several lives in just one lifetime. But, on some days, that creativity bone embedded in all of us takes a back seat. Anyone in a creative field, be it a writer, a painter, a designer, a filmmaker, or even a sculptor, can attest to facing a block. The inspiration tank runs dry or you just wake up on the wrong side of the bed. If not acknowledged, though, this block can live up to days, weeks or even months. This roadblock, or a hindrance, if you might call that, [...]
Each colour narrates a story of its own. When one is posed with the particular shade of red, they automatically think of McDonald’s. Similarly, social media apps like Twitter, Facebook, Messenger, and more, come to mind when blue is posed. These examples depict that brand is colour and colour is brand. The shades of the brand have the power to impact its perception. Colours, however, are not just limited to companies. They reflect your personality as well. Colour psychology may assist you and your product or service to establish trust and reliability. A study by Kissmetrics shows that colour increases [...]
Watch Now: 5 Strategies for Innovatively Engaging Teenagers and Young Learners Richard Branson once said, “If somebody offers you an amazing opportunity but you are not sure you can do it, say yes.” The new generation, today, are constantly navigating between difficulties and opportunities. They are more aware than ever before which has led to the discovery of newer passions and well-informed decisions. Nevertheless, a push in the right direction is always a progressive help. That’s where TEENGAGE comes in, to assuage the process and open the minds of the teenagers to novel prospects. Rinku [...]
The 21st century is all about speed. Every individual wants quick outcomes. There are cabs that arrive in a minute and coffee that is on the counter the second you place the order. No one has the time and patience to wait. So, what when a potential employer, business partner or even a life partner is in front of you? How do you deliver a strong speech that lingers after it is over? What do you say and what do you omit? All these aspects, along with others, need to be meticulously decided. Hello Elevator Pitch! Elevator pitch, or more [...]
Have you ever wondered what makes a book, well, a book? Or how the authors get the stories in their minds immortalised? Writing the tale is just the first step. After writing comes the knocks; knocks on the doors of several publishing houses. If you are not a recognised author there potentially comes an abundance of rejections. But, for some authors, years of rejection are only a morale booster to take matters into their hands by moving stones and bricks to get their books published. While some wrote on platforms like Lulu, Amazon Kindle, some sold books out of the [...]
Modern-day job applications require modern-day introductions. And a unique cover letter is just the solution. A well-written cover letter is just as important as your resume, if not more so. First things first, a cover letter is not a reiteration of your resume, rather, a personal introduction to showcase your personality to mark a positive first impression on the employer. But, more often than not, cover letters end up being boring and bland for the employers to read. So, here are a few tricks and tips to make sure that your cover letter sits on the top of the pile! [...]