Before social media, captions used to be simple one-line descriptions for an image. Now, they have become the equivalent of a blurb at the back of a book. Captions allow you to personalize posts and add a human element to it. With the plethora of posts being uploaded onto social media on a daily basis, a caption allows you to take ownership of your post and manage the way it is viewed by consumers. A well-written caption allows a user to connect not just with the post, but its creator as well.
At this point, one may wonder, “Why all of this fuss over a caption?” or “Who cares about the caption, let the post speak for itself.” If the content of a post is like a famous celebrity, the caption is like the celebrity’s manager. Fans may be consumed by the glitz and glamour of the celebrity momentarily, however, in order to truly access them, they have to go through the manager. Similarly, a post could be designed to perfection but a viewer will only be able to associate it with its creator through the caption. A caption provides context, hence deepening the impact of a well-designed post.
Follow these simple steps to make sure your caption allows your post to shine.