Everybody who creates content online has a brand. In the age of social media, our brands are the gatekeepers to the kind of people who will consume our content. This would lead us to believe that generic content is the way to go to attract as wide of an audience as possible. However, with so many people making content online, niche content is what ultimately helps you stand out.
Niche marketing is an altogether different ball game. The key to building an audience around niche content is to, first and foremost, treat your community like a family. You know your audience is limited to a certain section of people so you should work on solidifying your relationship with them as much as possible. This way, your community also becomes your mouth piece.
Omnicore reported that as of January 25th 2020, Instagram has over 500 million daily active users. Lockdown has likely increased these numbers. Individuals who may be dabbling in and around your niche are likely to trust the word of other consumers as opposed to you, the creator. Hence, a well-informed and loyal audience can go a long way in helping you establish a community around niche content