Interaction with followers is another avenue that is pivotal. What are the ways in which you engage with your niche audience and maintain loyal followership?
Initially, we found interacting with teenagers a tad bit difficult as there is a generation gap between them and us. However cool we tried to sound, it was just a reminder that we were trying to fit in. So, we took a different route. We made all our creatives very teen-centric. For example, for workshops that are based on boosting self-esteem, we would market them as ‘No Gyaan’ workshops to make sure teenagers understood that the workshop is not about giving them a lecture. It would be interactive and cater to understanding them. Our main motive behind TEENGAGE is to understand teenagers. We cannot do this by standing on their opposite side. We have to stand on the same side to fully comprehend their language, pulse and to be relatable to them.
There are multiple pages posting about events happening virtually all over India. How does TEENGAGE provide a unique approach to the public?
A network of professionals, mentors and coaches help teenagers navigate the questions about life career, and hobbies
We are in the technology era with everything available online. There are hundreds of websites offering free courses, workshops and much more. But what sets TEENGAGE apart is our network of industry experts and professionals. Our coaches are masters of their domain. They know their work inside out. They are not regular teachers but are the ones currently in the industry and because they are practitioners of their art, the coaches are able to share their first-hand experience with the teenagers.
Apart from that, we also have a very tedious selection process for our coaches. We know how important knowledge is but how to impart the knowledge is a different ballgame, altogether. For instance, if the biggest name in the literary world is not able to teach the teenagers in a structured manner which, at the same time, should also be convincing for the age group, then they would not be for us. That’s our biggest criteria while shortlisting coaches, to have knowledge but also have the right technique to impart the knowledge.