It is often said that the cover indicates the content of the book. But subconsciously our mind also registers the book size and informs itself what category the book comes under. Is it an academic textbook or fiction? A cookbook or a novella? Taking a look at any shelf at a book store shows
Font. Colours. Alignment. Size. All these are elements are crucial while developing your brand. One might ponder it as a non-significant component that can be pushed off and decided at the last minute. But it isn’t. Typefaces and typography require meticulous attention and research. It can make or break a brand. For instance, opting
Statistics by All India Institute of Medical Sciences show that approximately six to eight million people are diagnosed with Celiac Disease per year in India. Yet, there are few who are informed about this invisible ailment. While its awareness is increasing by the day, its treatments and lifestyle rectifications are still not featured in
Leo Tolstoy once wrote, “Art is not the manifestation of some mysterious idea of beauty or God; it is not a game in which man lets off his excess of stored-up energy; it is not the expression of man’s emotions by external signs; it is not the production of pleasing objects; and, above all,
Creativity freshens our soul, our mind and allows us to experience several lives in just one lifetime. But, on some days, that creativity bone embedded in all of us takes a back seat. Anyone in a creative field, be it a writer, a painter, a designer, a filmmaker, or even a sculptor, can attest
Each colour narrates a story of its own. When one is posed with the particular shade of red, they automatically think of McDonald’s. Similarly, social media apps like Twitter, Facebook, Messenger, and more, come to mind when blue is posed. These examples depict that brand is colour and colour is brand. The shades of
Watch Now: 5 Strategies for Innovatively Engaging Teenagers and Young Learners Richard Branson once said, “If somebody offers you an amazing opportunity but you are not sure you can do it, say yes.” The new generation, today, are constantly navigating between difficulties and opportunities. They are more aware than
The 21st century is all about speed. Every individual wants quick outcomes. There are cabs that arrive in a minute and coffee that is on the counter the second you place the order. No one has the time and patience to wait. So, what when a potential employer, business partner or even a life
Have you ever wondered what makes a book, well, a book? Or how the authors get the stories in their minds immortalised? Writing the tale is just the first step. After writing comes the knocks; knocks on the doors of several publishing houses. If you are not a recognised author there potentially comes an
Modern-day job applications require modern-day introductions. And a unique cover letter is just the solution. A well-written cover letter is just as important as your resume, if not more so. First things first, a cover letter is not a reiteration of your resume, rather, a personal introduction to showcase your personality to mark a
